CAMPAIGNS: Triumph for Madonna in sales quest - Consumer PR
05 Dec 2003 | by Donna Werbner
Client: Puffin Books PR Team: Colman Getty Public Relations Campaign: Madonna's English Roses books Timescale: April-September 2003 Budget: Four figures
Client: TravelJungle.co.uk PR Team: Communique PR Campaign: Launch of TravelJungle's UK website Timescale: October 2003 Budget: less than 10,000
Client: Puffin Books PR Team: Colman Getty Public Relations Campaign: Madonna's English Roses books Timescale: April-September 2003 Budget: Four figures
Client: Vivid Imaginations PR Team: Norton Company Marketing Communications Campaign: Teenage Mutant Ninja Turtles Toys Timescale: July 2003-ongoing Budget: Understood to be between 1,000 and 5,000
Client: esure Home Insurance PR Team: In-house Campaign: White Elephant Gadgets Timescale: September 2003 Budget: 2,000
Client: Florette PR Team: Clarion Communications Campaign: Launch of the first Florette's National Salad Week Timescale: April-July 2003 Budget: Understood to be five figures
Client: Brunel University PR Team: Fuse PR Campaign: The Declic collapsible stiletto Timescale: June - July 2003 Budget: 6,000
Client: Tesco PR Team: In-house/Wonderful Public Relations Campaign: Launch of tearless 'Supasweet' onions Timescale: August 2003 Budget: undisclosed
Client: Egg PR Team: In-house/MacLaurin Campaign: Nation of Scroungers Timescale: June - August 2003 Budget: 5,000
Client: Metal Morphosis PR Team: Crocodile PR Campaign: Launch of Metal Morphosis concession in Selfridges Timescale: 26 May - 31 July 2003 Budget: 8,000
Client: Wella PR Team: EHPR Campaign: Nicky Clarke hair products Timescale: August 2002 - ongoing Budget: 180,000