22 Nov 1996
| by JOANNA MENDA
coverage. The Braben Company was hired to create a
consumer PR campaign.
Objectives
G+J ...
25 Oct 1996
| by HILARY FREEMAN
Client: Trebor Bassett
PR Team: Sandpiper
Campaign: Bertie Bassett bid for box at Sotheby s auction
Timescale: 18 September 1996
Cost: pounds 1,000 plus pounds 5,900 donated by Trebor Bassett to buy
the box
09 Aug 1996
| by DANNY ROGERS
Client: Dunlop Green Flash
PR Team: Red Rooster PR
Campaign: Relaunching the retro 1555 shoe and launching the spring/
summer 1996 range
Timescale: January - June 1996
Budget: pounds 13,000
26 Jul 1996
| by LEXIE GODDARD
GCI has appointed ex-Rowland Company board director Pippa Evans to the
new job of head of corporate and consumer with a brief to woo FMCG
business.
19 Jul 1996
| by ALAN WELSMAN
Why is it so difficult to find an agency which can combine hi-tech
knowledge with consumer PR...Why is it so difficult to find an agency which can combine hi-tech
knowledge with consumer PR ...
03 May 1996
| by JEREMY SLATER
Client: Richmond Distillers
PR Team: Simon Plumb Associates
Campaign: Launch of Black Death Vodka
Timing: March 1996 to 1 April Launch.
Budget: pounds 100,000
25 Apr 1996
| by TOM DAWN
Client: Energy Saving Trust
PR Team: Cohn and Wolfe
Campaign: Energy Advice Week
Timescale: December 1995 - February 1996
Budget: pounds 100,000