to remove filtersConsumer PR: A brand new audience
10 Jun 2005
To reposition older brands to a younger audience, you first have to make journalists believe, says Donna Werbner.
Search results for "Consumer PR"
Profile: The ideas generator - Shakila Ahmed - Head of consumer PR, Travelodge
09 May 2008 | by Matt Cartmell
in the bar of the Holborn Travelodge. The head of consumer PR is looking fresh-faced and bright-eyed...of consumer PR, and performing a role you will not find listed on her CV: head of strange new product ...
Consumer PR: What's the big idea?
13 May 2005
of creativity in consumer PR. ITV's Lorraine Kelly Live might not spring to mind as the most
Campaign: Consumer PR - Kenwood improves drinks-making clout
29 Apr 2005 | by Donna Werbner
Campaign: Kenwood product launches Client: Kenwood PR team: Clarion Communications Timescale: Ongoing from May 2004 Budget: £110,000
Campaign: Midnight lifts sales for Korean phone maker - Consumer PR
15 Apr 2005 | by Stephanie Siegle
Campaign: VK Phones - The Glam Clam(shell) Mobile Client: Unique Distribution PR team: Midnight Communications Timescale: July 2004-ongoing Budget: £5,000 UK-based mobile phone distributor Unique Distribution introduced Korean company VK Corporation to the British market last May. With no...
Campaign: Switch to Maestro fuels holiday spending boom - Consumer PR
08 Apr 2005 | by Gareth Gore
Campaign: Rebranding of Switch as Maestro Client: S2 Card Services PR team: Starfish Communications Timescale: January 2004-January 2005 Budget: £250,000 S2 Card Services, a British inter-bank company that operates the Switch brand, announced that UK debit cards would be re-branded under the...
Campaign: Federer's racquet gets pitched to amateurs - Consumer PR
01 Apr 2005 | by Alex Blyth
Campaign: Federer's nCode racquet Client: Wilson PR team: Sports Impact Timescale: June-December 2004 Budget: £12,000 Amer Sports, Wilson's parent company, is second only to adidas-Salomon in terms of global sports equipment sales. However, in recent years, Wilson had lost market share. Tennis...
Campaign: Consumer PR - Outfoxed DVD picks up UK editorial coverage
25 Mar 2005 | by Joe Lepper
Campaign: Cow creates cyber cafe awards for Yahoo! Mail - Consumer PR
18 Mar 2005 | by Maja Pawinska
Campaign: Wild Card puts Cheshire cheese in the limelight - Consumer PR
11 Mar 2005 | by Mary Cowlett
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