Search results for "Consumer Goods"

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BELOW-THE-LINE: DRTV finds new role in McVitie’s sampling

29 Feb 1996 | by HARRIET MARSH

services, it has only recently moved into the realm of fast moving consumer goods....financial services, it has only recently moved into the realm of fast moving consumer goods ...

THIS WEEK: JS reviews its store strategy

08 Aug 1996 | by JULIAN LEE

Lee and Procter What I want is good consumer goods expertise in order to give our traders a sound ...

NEWS: Customers vote BT as Britain’s strongest brand

28 Nov 1996 | by KAREN DEMPSEY

Prix at the IPA Advertising Effectiveness Awards. Consumer goods brands dominate the brand ...

NEWS: Wedgwood hires Attenborough as brand builder

22 Mar 1996

selected because of its experience handling designer-led consumer goods . He added that the brand ...

NEWS: Copycat brand law on horizon

12 Dec 1996 | by JULIAN LEE

fast-moving world of consumer goods has left the current Trade Marks Act 1994, which protects certain ...

NEWS: Doug McArthur applauds standard of winners at top radio advertising competition

01 Nov 1996 | by ANNE-MARIE CRAWFORD

nominations in the consumer goods sector, while the award in the general category was presented to First ...

THIS WEEK: BRIEFS

05 Sep 1996

Uunet Pipex is launching The Bureau, a system enabling people to securely buy and sell consumer goods ...

NEWS: Agency founder Pittham quits job

03 May 1996 | by JOHN-PIERRE JOYCE

and business-to-business area whereas Mike s expertise lies in the consumer goods market. My area ...

THIS WEEK: Battle strategy demands allies

25 Apr 1996

plan their strategies in isolation. Even the fast-moving consumer goods giants, like Procter t be ...

SUPPLEMENT: TELEMARKETING & DRTV; Simplifying the sampling

10 Oct 1996 | by LOUELLA MILES

what is less appreciated are the tentative experiments being made by a few brave consumer goods ...

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