MARKETING MIX: COMMENT; Open the door to fresh ideas and a new language
23 Nov 1995 | by DRAYTON BIRD
effect. But within his field of fast- moving consumer goods in fairly static markets, he has many ...
career has been a perfect marketing round of consumer goods. Starting with kettles and toasters at the ...
effect. But within his field of fast- moving consumer goods in fairly static markets, he has many ...
clients think direct mail is too expensive to be used in the low-priced consumer goods area. The ...
consumer goods, advertising, financial services and the public sector. It is a follow-up to research ...