The World: Insider's view - Japan
20 Oct 2006
Japanese consumer goods are still widely perceived as offering superior quality and durability. But what ...
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Unilever in DM plot to cross-sell brands
15 Apr 2005
Unilever is planning to launch a significant direct marketing initiative that will see the consumer
INTEGRATED: INTEGRATED ISSUES; Why are fmcg advertisers fighting shy of using direct mail?
10 Nov 1995 | by EMMA HALL
clients think direct mail is too expensive to be used in the low-priced consumer goods area. The ...
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