Search results for "Consumer Goods"

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BELOW-THE-LINE: DRTV finds new role in McVitie’s sampling

services, it has only recently moved into the realm of fast moving consumer goods....financial services, it has only recently moved into the realm of fast moving consumer goods ...

THIS WEEK: JS reviews its store strategy

Lee and Procter What I want is good consumer goods expertise in order to give our traders a sound ...

NEWS: Customers vote BT as Britain’s strongest brand

Prix at the IPA Advertising Effectiveness Awards. Consumer goods brands dominate the brand ...

NEWS: Copycat brand law on horizon

fast-moving world of consumer goods has left the current Trade Marks Act 1994, which protects certain ...

NEWS: Doug McArthur applauds standard of winners at top radio advertising competition

nominations in the consumer goods sector, while the award in the general category was presented to First ...

THIS WEEK: BRIEFS

Uunet Pipex is launching The Bureau, a system enabling people to securely buy and sell consumer goods ...

THIS WEEK: Battle strategy demands allies

plan their strategies in isolation. Even the fast-moving consumer goods giants, like Procter t be ...

SUPPLEMENT: TELEMARKETING & DRTV; Simplifying the sampling

what is less appreciated are the tentative experiments being made by a few brave consumer goods ...

NEWS: Review

, for promotional activity. Williams has never permitted his image to be used for consumer goods ...

CLOSE-UP: LIVE ISSUE/MARKETING CREDIT CARDS; Can brand advertising win the credit-card wars?

. The credit-card market has been unlike any other consumer goods area in that the brand personality ...

 

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