Revolution: Hyper-personalisation - Up close and very personal
06 Sep 2012 | by Adam Woods
customers. Tesco chief executive Philip Clarke (pictured) told the Global Summit of the Consumer Goods ...
all leading consumer goods companies. Walmart, for example, has established a comprehensive packaging ...
customers. Tesco chief executive Philip Clarke (pictured) told the Global Summit of the Consumer Goods ...
executive Philip Clarke told the Global Summit of the Consumer Goods forum that using Clubcard data, social ...
. This polarisation in the consumer goods market is interesting because it has never been seen before ...