BBC names head of BBCi 24/7 interactive TV services
15 Apr 2004 | by Staff,
P&G he was involved in the development of the consumer goods giant's first interactive advertising ...
chairman of consumer goods giant Proctor & Gamble and Robert Eckert, Mattel's chairman and CEO. Steven ...
P&G he was involved in the development of the consumer goods giant's first interactive advertising ...
business - in my case, consumer goods such as Schwarzkopf hair products - and to understand their own. We ...
, he adds, should be mar-keted in the same way as any other consumer goods - through a mix of branding ...
, if the company is well-known because it is a retailer or in consumer goods, has a quirky or ...