to remove filtersP&G centralises European database to build CRM
30 Oct 2003 | by Claire Billings,
LONDON - Consumer goods giant Procter & Gamble is to centralise its consumer database across 16
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BRAND HEALTH CHECK: Slimfast - Atkins poses problem for struggling Slimfast
30 Oct 2003 | by Mark Kleinman
Unilever has blamed Slimfast as a major contributor to its misfiring growth plan. Can the consumer...It has been a less than impressive week for Unilever. When the Anglo-Dutch consumer goods giant ...
Johnson & Johnson and Unilever to up regional spend
28 Feb 2003 | by Staff,
LONDON - Consumer goods giants Johnson & Johnson and Unilever have confirmed that they are set to
STOP PRESS: Henkel sales down
21 Aug 2003
Henkel, the German consumer goods maker that owns the Glist and Soldite brands, has reported second
P&G steps up focus on $646bn African-American market
13 Jun 2003 | by Staff,
NEW YORK - Consumer goods giant Procter & Gamble is to step up efforts to target African-Americans
OPINION: Fickle shoppers mean loyalty is still up for grabs
27 Feb 2003 | by Laura Mazur, a business writer
about profiting from the consumer goods markets.
Philips axes personal care post
16 Jan 2003 | by MARK KLEINMAN
Philips Domestic Appliances and Personal Care (DAP), the consumer goods division that includes the
Procter & Gamble to take control of Wella in €3.2bn deal
18 Mar 2003 | by Jennifer Whitehead,
see the US consumer goods giant add ShockWaves and Vivality to its existing product range, which...consumer goods firm Unilever could make a rival bid for the company once P&G showed its hand. However, the ...
OPINION: Old-fashioned techniques still most beneficial
19 Jun 2003 | by Laura Mazur, a business writer
every category winner in the consumer goods sector is a brand that could easily have been left to live
REVIEW: Marketing executives to discuss lucrative Hispanic marketplace
30 May 2003
corporations are eager to get a bigger cut of the $630 billion that Hispanics spend on consumer goods each year
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