Search results for "Consumer Goods"

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Media.Com first for online effectiveness service

10 Dec 2004 | by MediaWeek

service, consumer goods and entertainment industries. The information from the database will allow ...

Web widens for online as digital potential becomes even clearer

30 Nov 2004 | by MediaWeek

research products online. The fast-moving consumer goods sector still needs more convincing of the ...

The force is with licensing rights

30 Nov 2004 | by MediaWeek

consumer goods are keen on characters for promotion,” says Simon Philips, managing director of 4kids, a ...

Stakes are high for agencyland as the wheel spins on key pitches

26 Oct 2004 | by MediaWeek

. Devastating power The consumer goods giant may have held back from rolling a full-service pitch out, but it ...

Carat scores a hat-trick in media’s biggest new biz week in years

19 Oct 2004 | by MediaWeek

contention for the £555m Unilever European brief. The consumer goods giant is expected to announce its ...

Movers & shakers

19 Oct 2004 | by MediaWeek

chip clients to develop business and marketing strategies in the communications, consumer goods and ...

Brainwaves - Why stretching your brand too far will make it snap

19 Oct 2004 | by MediaWeek

conceived of in a very literal fashion. Consumer goods in particular have extended their appeal along ...

Keeping the confidence: the key to juggling competing accounts

12 Oct 2004 | by MediaWeek

business from rival consumer goods giant Procter Gamble – along with Unilever, one of the world’s biggest ...

Media stategy - The Nestlé spend shift

05 Oct 2004 | by MediaWeek

consumer goods marketplace, TV has historically been the builder of brands and the reason why Nestlé, among ...

Time for a balanced view of food debate

08 Jun 2004 | by MediaWeek

charity work – big kudos and a break from pushing consumer goods. Perhaps some pro bono work for apples ...

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