Search results for "Consumer Goods"

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Major brands sign on to internet TV

Fast moving consumer goods firm Reckitt Benckiser has shelled out a seven-figure sum to advertise...The firm, which owns consumer goods brands such as Dettol and Vanish, has secured a six-month deal ...

Letters - 23-30 October 2007

customers and the cost it will have on the industry. However, it need not lead fast moving consumer goods ...

Why search agencies are hot property

reasons of price, less sophisticated procurement operations and in situations - for fast-moving consumer ...

Sky data could change TV adspend patterns

is a strong addition. He expressed concern that the research could only cover fast-moving consumer ...

Sky data could change TV adspend patterns

consumer goods, which account for only approximately 25% of OMD UK's billings - but added that the research ...

Letters - 19-26 June 2007

share of the marketing spend of the fast-moving consumer goods giants, one of the few sectors that has ...

Ireland - Digital gets creative

spenders, some major advertisers, most notably the fast-moving consumer goods brands, have yet to include ...

Can web TV services pay their way?

attractive advertising on broadband TV services is, as a purveyor of fast-moving consumer goods, his response ...

Letters

previous year. And yet the fast moving consumer goods industry is still slow to accept the opportunities of ...

Study boosts online video as vehicle for FMCG brands

Fast moving consumer goods companies could effectively use online video advertising to build their

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