OPINION: Old-fashioned techniques still most beneficial
19 Jun 2003 | by Laura Mazur, a business writer
every category winner in the consumer goods sector is a brand that could easily have been left to live
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OPINION: Consumers now reconnecting with original source of products
26 Jun 2003 | by Mark Ritson, assistant professor of marketing at the London Business School
out of the equation. Consumers are keen to identify the origins of their consumer goods. Who made ...
A RELATIONSHIP TO RECOMMEND?: Exclusive research reveals which brands have the strongest links with consumers
19 Jun 2003 | by Robert Gray
customers most recommended to others, while retail, consumer goods and travel were the sectors in which ...
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