Search results for "Consumer Goods"

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Unilever sets up agency training

ad agency executives to sharpen the competitive edge of the consumer goods firm....UK ad agency executives to sharpen the competitive edge of the consumer goods firm. The plan ...

AGENDA: BUPA looks for better health - Healthcare giant BUPA faces a declining share in its stagnant core market of health insurance and is seeking a new ad agency. Can its new management team find a strategy to grow and diversify? Claire Murphy reports

with classic consumer goods rather than financial services experience, led by newly promoted group ...

AGENDA: Can Jigsaw hold together? - The decision by FMCG giants to produce joint customer titles may seem overdue but, asks Laura Mazur, is it simply diluting brand strengths in a crowded market?

The news that three of the most famous consumer goods companies in the world have banded together...The news that three of the most famous consumer goods companies in the world have banded ...

NEW MEDIA: Tesco’s in-store sales go online

Consumer goods research firm, IRI, is to put three-day-old Tesco sales data on the internet for...Consumer goods research firm, IRI, is to put three-day-old Tesco sales data on the internet for ...

MOVE ON WITH MOVES LIVE: Looking for a new challenge? Brian Oliver explains how Marketing Moves Live could enhance your prospects

consumer goods companies. Marketing responsibility itself is becoming dispersed into specialist ...

FIELD MARKETING TOP 25 1998: Sponsor’s statement - An integrated solution

Business Insight has reported that fast moving consumer goods companies currently spend almost 42% of ...

Brutal honesty in children could be a marketing plus

for, say, the brewers or other fast moving consumer goods companies to study the drugs culture for ...

TELEMARKETING: A line on quality - The UK may have more call centres than the rest of Europe, but are standards as high as they ought to be? Ken Gofton reports

by telephone bank First Direct and car brand Audi. Travel and consumer goods - two sectors where a ...

CAREERS: Competition - Name that company!

merchant, this week s mystery company grew to be the world s second biggest privately owned consumer ...

CAREERS: The Secret Diary of Brian The Brand Manager

communications of almost any large consumer goods company in the country. Why? How can it be that ...

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