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Marketing cutbacks worst since 9/11

travel and entertainment, retail, durable consumer goods and FMCG sectors. However, marketing spend has ...

Internet to eclipse TV despite big brand absence

25.7% Automotive 11.9% Technology 10.4% Finance 10% Property 7.9% Consumer Goods 5.3% Retail 5 ...

Glasgow 2014 draws up three-tier sponsorships

to raise 8m, will comprise brands from the automotive, recruitment, consumer goods, utilities ...

Online ads save UK from slump

. Consumer goods share of spend rose by 0.7% to 5.3%. ...

Coke weighs up on-bottle mags

allowing removable magazines and newspapers to be contained within consumer goods labels was created by On ...

75th Anniversary Issue: Marketing moments - 75 biggest marketing moments

manufacturers of consumer goods. Philip Morris' share price nose-dives, as do those of many other major names ...

Livingetc to extend into branded interiors range

Livingetc has become the latest magazine to extend its brand into consumer goods, with the launch...produce consumer goods ranging from vitamin supplements to toasters, while Hachette Filipacchi's flagship ...

This week: Marketing news from the national press

Alberto-Culver is considering spinning off its consumer goods and beauty retail businesses after a

League tables: Customer publishing sector enjoys dynamic phase

other consumer goods firms. 'An FMCG magazine won't work unless people know who the brands belong to ...

Raymond Snoddy on media: Why buy airtime when you can buy the station?

the big messages and the serious brand-building efforts. So why shouldn't retailers or consumer goods ...

 

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