Driving value from promotions
30 Jun 2011 | by Rod Street
In the last fifty years fast moving consumer goods (FMCG) companies have invested in building ...
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Online adspend hits £2.3bn as entertainment drives growth
05 Oct 2011 | by Sarah Shearman
expenditure this half. The consumer goods sector is now the second highest spender in digital after the ...
Behind the IAB figures: Internet and TV benefit from recession
29 Mar 2011 | by Arif Durrani
with spend also being generated by finance, telecoms and consumer goods advertising. Search ...
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