Driving value from promotions
30 Jun 2011 | by Rod Street
In the last fifty years fast moving consumer goods (FMCG) companies have invested in building ...
The study surveyed 50 senior marketers across the consumer goods, telecoms, finance, fashion ...
In the last fifty years fast moving consumer goods (FMCG) companies have invested in building ...
categories, adspend for fast moving consumer goods increased by 14.6% in 2010. Two of the hardest-hit ...