Brands see social media as long-term investment, finds study
12 Oct 2011 | by Sarah Shearman
The study surveyed 50 senior marketers across the consumer goods, telecoms, finance, fashion ...
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Sector Insight: dishwashing detergents
25 Sep 2012 | by Jane Bainbridge
working in senior sales and marketing roles for various consumer goods companies, Davis joined PZ Cussons ...
Field Marketing Leagues 2010
11 Aug 2010 | by David Tiltman
from the need for companies to ensure sales, not only in their fast-moving consumer goods heartland but ...
Apple's iPad is only reaching out to the converted
06 Aug 2010 | by Sarah Shearman
marketplace, with a number of consumer goods brands providing alternatives to the iPad. A total of 713 UK ...
Monaco delivers sponsor tonic for F1
24 May 2010 | by Jonathan Noble
on appealing to the consumer market place, we still don't have many fast moving consumer goods as ...
Online display ads fall for the first time in nine years
31 Mar 2010 | by Sara Kimberley
(UKOM) and Nielsen, retail and consumer goods categories have leapt forward to become two of the biggest ...
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