to remove filtersGaming meets real life
13 Sep 2011 | by George Nimeh
those processes". It added: "By 2014, a gamified service for consumer goods marketing and customer ...
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Unilever and Sainsbury's predict sustainable lifestyles by 2020
10 Oct 2011 | by Loulla-Mae Eleftheriou-Smith
Unilever and Sainsbury's have launched a joint report that predicts the consumer goods industry...consumer goods industry "plan for the future". The creation of the report is the result of an 18-month ...
Driving value from promotions
30 Jun 2011 | by Rod Street
In the last fifty years fast moving consumer goods (FMCG) companies have invested in building ...
Ad agencies need to restructure around consumers, says Unilever
24 Jun 2011 | by Noelle McElhatton
competes with consumer goods giants Procter Gamble, Nestl , Kraft and Reckitt Benckiser, is "doing ...
Getting to grips with pricing
06 May 2011 | by Jane Bainbridge
consequences. A recent KPMG survey, covering the financial services, retail and consumer goods, telcos and ...
Reckitt Benckiser after Becht: a hard act to follow
05 May 2011 | by Gemma Charles
the dishwasher and fabric-care categories. While not a consumer goods matter, a major RB revenue ...
Behind the IAB figures: Internet and TV benefit from recession
29 Mar 2011 | by Arif Durrani
with spend also being generated by finance, telecoms and consumer goods advertising. Search ...
Social media: the ownership battle between marketing, PR and customer relations
24 Mar 2011 | by Andrew McCormick
approach? We are a company that makes consumer goods, and as a result, we are traditionally focused in ...
Morrisons top marketer Maciver out as focus changes
06 Jan 2011 | by Daniel Farey-Jones
Richard Pennycook. Mowat joins from McKinsey, where he was one of the leaders of the European consumer ...
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