Search results for "Consumer Goods"

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THE CAMPAIGN ESSAY: THE PROCUREMENTF PARADOX

28 Nov 2003 | by Alison Littley, the marketing procurement director at Diageo

admired consumer goods businesses. Delivering these campaigns and ensuring that Diageo has the creative ...

OPINION: Personal touch is now crucial to growing profits

27 Nov 2003 | by Laura Mazur, a business writer

including consumer goods, telecommunications, chemicals, media and financial services. The conclusion was ...

BRAND HEALTH CHECK: Slimfast - Atkins poses problem for struggling Slimfast

30 Oct 2003 | by Mark Kleinman

Unilever has blamed Slimfast as a major contributor to its misfiring growth plan. Can the consumer...It has been a less than impressive week for Unilever. When the Anglo-Dutch consumer goods giant ...

TOP AGENCIES 2003: New media league tables - Back on track

30 Oct 2003 | by David Murphy

international industrial manufacturer; intranet redesign and information architecture work for a consumer goods ...

Opinion: Brands are not doing justice to rise of the web

23 Oct 2003 | by Laura Mazur, a business writer

's understandable that, particularly for consumer goods companies, the web site has been seen as somewhat marginal ...

Biggest advertiser in the US questions value of TV ads

21 Oct 2003 | by Staff,

2002, spending $2.5bn (£1.5bn) -- a rise of 12.5% on 2001. Consumer goods giant Procter & Gamble was ...

Organic appoints Turinas to head New York office

25 Sep 2003 | by Staff,

for business development and operations of the office and also led the consumer goods and retail ...

Delaney Lund Knox Warren wins £7m Batchelors task

10 Sep 2003 | by Staff,

account when Batchelors was still owned by Unilever, but the consumer goods giant sold the brand on to ...

P&G considers selling off Pringles to finance Nivea bid

01 Sep 2003 | by Staff,

According to reports, the consumer goods giant is thinking of selling Pringles, along with US ...

P&G names Europe's Glock to new global media role

29 Aug 2003 | by Jennifer Whitehead,

Glock will take the role of manager of global media and communications at the US consumer goods ...

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