Diageo names Andy Fennell chief marketing officer
25 Sep 2008 | by Fiona Ramsay
leading marketer in the world of consumer goods. I thank Rob for the significant contribution he has made ...
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The week in marketing
02 Jun 2009
member states do not have the power to ban buy one, get one free and other combined offers on consumer ...
Mark Ritson on Branding: Aldi feeds off lean times
27 Aug 2008
, unbranded consumer goods can be as good, if not better, than the more expensive and more familiar brands ...
Reckitt Benckiser and Unilever's marketing strategies provide a study in contrasts
04 Aug 2008 | by Gemma Charles
that has had fewer evolution problems than Unilever,' says Investec consumer goods analyst Martin Deboo ...
Marketing cutbacks worst since 9/11
15 Jul 2008 | by Ed Kemp
travel and entertainment, retail, durable consumer goods and FMCG sectors. However, marketing spend has ...
Internet to eclipse TV despite big brand absence
08 Apr 2008 | by Gareth Jones
25.7% Automotive 11.9% Technology 10.4% Finance 10% Property 7.9% Consumer Goods 5.3% Retail 5 ...
Unilever's innovation strategy delivers growth
07 Feb 2008 | by Gemma Charles
The consumer goods giant, which owns brands including Hellmann s, Knorr and Dove, said it had ...
Innovation: Are we running out of good ideas?
05 Dec 2007
innovation, consumer goods suppliers and retailers would fail to grow and improve shareholder value ...
Are we running out of good ideas?
04 Dec 2007 | by David Tiltman
success. Troy Warfield Without innovation, consumer goods suppliers and retailers would fail to grow ...
Glasgow 2014 draws up three-tier sponsorships
28 Nov 2007 | by Ed Kemp
to raise 8m, will comprise brands from the automotive, recruitment, consumer goods, utilities ...
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