Search results for "Consumer Goods"

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Andrew Walmsley on Digital: comparing online and tradtional media spends

06 Oct 2009 | by Andrew Walmsley

%; entertainment and media took an 11.8% share; and consumer goods grew 1.9% year on year to 8.1%. ...

Mark Kleinman on marketing and the City: Cadbury's perfect recipe

06 Oct 2009 | by Mark Kleinman

that reflects the fact that its maker is a genuine gorilla of the consumer goods jungle. Mark ...

Cleaning products 3.0? Reckitt Benckiser makes an online push to connect with young consumers

14 Jul 2009 | by Amy Golding

considering a career in consumer goods and let them know what the company has to offer.' The campaign ...

Mark Ritson on Branding: Gillette's razor-sharp strategy

24 Jun 2009 | by Mark Ritson

marketing and advertising, Gillette occupies perhaps the most dominant position of any consumer goods brand ...

European Court overturns ban on multi-buy promotions

29 May 2009 | by Gemma Charles

Buy One Get One Free and other combined offers on consumer goods.

Mark Ritson on Branding: Freshly squeezed

14 Apr 2009

, just good listeners. Creativity has its place in consumer goods, and that place is anchored by a short ...

Panasonic enters white-goods market

27 Mar 2009 | by Joe Thomas

consumer goods, such as televisions and stereos. The white goods are being positioned as ...

 

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