to remove filtersTHE GREY MARKET: WHEN WILL ADVERTISING GROW UP?
29 Nov 2002 | by JOHN TYLEE
and aren't likely to become heavy users of consumer goods for a long time. Simon Silvester, Young ...
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Trinity Mirror hires IPC Media's Bailey
12 Dec 2002 | by POPPY BRECH
completely different set of businesses - newspapers are the fastest-moving consumer goods. She won't have the ...
DIRECT BRIEFS: Direct-mail inspired purchases rocket in value
28 Nov 2002
Direct Mail Information Service has revealed direct mail-inspired consumer goods purchases have
OPINION: Why CEOs must back marketers' products focus
28 Nov 2002 | by LAURA MAZUR, a business writer
consumer goods among others, are all struggling with declining profits. There is something out of ...
Publicis wins UK battle for P&G tissue brands
20 Nov 2002 | by Staff,
LONDON - Publicis has won the £10m UK Procter & Gamble tissues business in the UK as the consumer
P&G confirms Arnold is out in agency shake-up
15 Nov 2002 | by Staff,
NEW YORK - The consumer goods giant Procter & Gamble, one of the biggest advertisers in the world...winning with our consumers." Grey has worked for P&G for 46 years, and the consumer goods giant has had ...
Profile: Leslie Dance, Motorola
15 Nov 2002 | by Adam Hill
lot of people have come on board in the last couple of years from consumer goods backgrounds.' These ...
OPINION: How marketing insights let IBM transform itself
14 Nov 2002 | by LAURA MAZUR, a business writer
This former consumer goods marketer, now retired as chief executive but still chairman until the ...
Publicis to form group serving Procter & Gamble brands
24 Oct 2002 | by Staff,
The news comes as the consumer goods giant is set to realign its advertising arrangements on a ...
MEDIA BRIEFS: Wall Street Journal launches style section
18 Oct 2002
consumer goods correspondent based in Germany. Her column will cover fashion and style trends across Europe
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