to remove filtersSocial media spend by marketers set to skyrocket
27 Feb 2013 | by Gordon MacMillan
reach 21.6% the survey found. The biggest increase is set to come among big consumer goods firms such ...
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Bodyform owner in global media rethink
16 May 2013 | by Maisie McCabe
SCA, the consumer goods company that owns brands including Plenty and Bodyform, is reviewing its
Clear Channel appoints TalkTalk's Alex Hollingdale as product director
19 Oct 2012 | by Maisie McCabe
2007. Prior to joining TalkTalk, Hollingdale had stints in the commercial departments of consumer ...
My Media Week: Grant Millar
05 Sep 2012 | by Hayley Pinkerfield
from Panasonic. The ECG (electronic consumer goods) sector is extremely challenging and there ...
Think BR: Playing with gamification can help promotional marketers win big
04 Jul 2012 | by Matt Butcher
gamified service for consumer goods marketing and customer retention will become as important as Facebook ...
Unilever's Weed talks media connectivity and consumer behaviour
13 Jan 2012 | by Arif Durrani
media consumption, he said: "We're a mass market consumer goods business, we re engaging with two ...
Mindshare prepares for battle as Unilever calls £3bn global media review
13 Dec 2011 | by Arif Durrani
completed. Unilever is one of the world s leading suppliers of fast moving consumer goods with operations ...
Online adspend hits £2.3bn as entertainment drives growth
05 Oct 2011 | by Sarah Shearman
expenditure this half. The consumer goods sector is now the second highest spender in digital after the ...
Nielsen hails World Cup as key to 2010 global advertising rebound
05 Apr 2011 | by Katherine Levy
categories, adspend for fast moving consumer goods increased by 14.6% in 2010. Two of the hardest-hit ...
Behind the IAB figures: Internet and TV benefit from recession
29 Mar 2011 | by Arif Durrani
with spend also being generated by finance, telecoms and consumer goods advertising. Search ...
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