to remove filtersThe five rules of social media management
08 Mar 2013 | by David Benady
contribute an extra $1.3tn in value across the industries of packaged consumer goods, financial services ...
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Dulux: A paint ad that's a bit like a beer ad
28 Mar 2013 | by Mark Hancock, Director of strategy, Lida
sphere of the consumer goods and services landscape and, being of 'quasi-scientific' mind, I decided to ...
Product of the Year - 2013: the winners
31 Jan 2013
fast-moving consumer goods, not cars and computers. Shoppers spend fewer than six seconds at fixture choosing ...
Premier Foods appoints former Coca-Cola man as chief executive
28 Jan 2013 | by John Reynolds
successful handover to his successor. Darby has a consumer goods pedigree. He spent 15 years at Coke in ...
Media starts to catch up with the changing consumer
16 Oct 2012
executive Philip Clarke told the Global Summit of the Consumer Goods forum that using Clubcard data, social ...
FMCG firms help push digital adspend to record high of £2.6bn
09 Oct 2012 | by Sarah Shearman
manager at PwC, said: "For the first time since we started measuring digital adspend, consumer goods ...
Sector Insight: dishwashing detergents
25 Sep 2012 | by Jane Bainbridge
working in senior sales and marketing roles for various consumer goods companies, Davis joined PZ Cussons ...
Revolution: Hyper-personalisation - Up close and very personal
06 Sep 2012 | by Adam Woods
customers. Tesco chief executive Philip Clarke (pictured) told the Global Summit of the Consumer Goods ...
Pernod invests in 'social store' innovation
30 Aug 2012 | by Nicola Clark
completely untapped" by the consumer goods industry, particularly in relation to social media. "It is the ...
How brands are innovating their way out of the 'squeezed middle'
23 Mar 2012 | by Nick Hughes
. This polarisation in the consumer goods market is interesting because it has never been seen before ...
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