Dulux: A paint ad that's a bit like a beer ad
28 Mar 2013 | by Mark Hancock, Director of strategy, Lida
sphere of the consumer goods and services landscape and, being of 'quasi-scientific' mind, I decided to ...
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Bodyform owner in global media rethink
16 May 2013 | by Maisie McCabe
SCA, the consumer goods company that owns brands including Plenty and Bodyform, is reviewing its
Emotiv EPOC
14 Mar 2013
innovations that have eventually filtered through to become consumer goods. So it s heartening to see that ...
The five rules of social media management
08 Mar 2013 | by David Benady
contribute an extra $1.3tn in value across the industries of packaged consumer goods, financial services ...
Social media spend by marketers set to skyrocket
27 Feb 2013 | by Gordon MacMillan
reach 21.6% the survey found. The biggest increase is set to come among big consumer goods firms such ...
Product of the Year - 2013: the winners
31 Jan 2013
fast-moving consumer goods, not cars and computers. Shoppers spend fewer than six seconds at fixture choosing ...
Premier Foods appoints former Coca-Cola man as chief executive
28 Jan 2013 | by John Reynolds
successful handover to his successor. Darby has a consumer goods pedigree. He spent 15 years at Coke in ...
Sam Howroyd: Behind the rise in FMCG online spend
05 Nov 2012 | by Sam Howroyd
Fast moving consumer goods are becoming a major driver of online advertising spend on the up, this
Clear Channel appoints TalkTalk's Alex Hollingdale as product director
19 Oct 2012 | by Maisie McCabe
2007. Prior to joining TalkTalk, Hollingdale had stints in the commercial departments of consumer ...
Think BR: When is 0.03% a big number?
17 Oct 2012 | by Tim Elkington
Why have consumer goods brands massively increased their digital display spend, asks Tim Elkington...share of digital display spend between consumer goods and financial advertisers. Financial ...
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