to remove filtersSocial media spend by marketers set to skyrocket
27 Feb 2013 | by Gordon MacMillan
reach 21.6% the survey found. The biggest increase is set to come among big consumer goods firms such ...
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Bodyform owner in global media rethink
16 May 2013 | by Maisie McCabe
SCA, the consumer goods company that owns brands including Plenty and Bodyform, is reviewing its
Premier Foods appoints former Coca-Cola man as chief executive
28 Jan 2013 | by John Reynolds
successful handover to his successor. Darby has a consumer goods pedigree. He spent 15 years at Coke in ...
Sam Howroyd: Behind the rise in FMCG online spend
05 Nov 2012 | by Sam Howroyd
Fast moving consumer goods are becoming a major driver of online advertising spend on the up, this
Clear Channel appoints TalkTalk's Alex Hollingdale as product director
19 Oct 2012 | by Maisie McCabe
2007. Prior to joining TalkTalk, Hollingdale had stints in the commercial departments of consumer ...
FMCG firms help push digital adspend to record high of £2.6bn
09 Oct 2012 | by Sarah Shearman
manager at PwC, said: "For the first time since we started measuring digital adspend, consumer goods ...
My Media Week: Grant Millar
05 Sep 2012 | by Hayley Pinkerfield
from Panasonic. The ECG (electronic consumer goods) sector is extremely challenging and there ...
Pernod invests in 'social store' innovation
30 Aug 2012 | by Nicola Clark
completely untapped" by the consumer goods industry, particularly in relation to social media. "It is the ...
WPP profits climb 7% as it sets up return to UK
30 Aug 2012 | by Daniel Farey-Jones
the strength of advertising spending in fast moving consumer goods, especially. Nonetheless, clients ...
Vizeum expands Australia presence with Melbourne office
11 May 2012 | by Campaign Asia
base that includes premium automotive, packaged consumer goods and entertainment brands. Across ...
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