FMCGs are urged online to exploit consumer interest
15 Apr 2008 | by Ann-Marie Corvin
consumer goods by as much as 18%, according to research by PHD and Yahoo.
Fast moving consumer goods firm Reckitt Benckiser has shelled out a seven-figure sum to advertise...The firm, which owns consumer goods brands such as Dettol and Vanish, has secured a six-month deal ...
consumer goods by as much as 18%, according to research by PHD and Yahoo.
Fast moving consumer goods companies could effectively use online video advertising to build their
its £14m spend with Channel 4 to ITV in 2008, as the fast-moving consumer goods advertiser seeks
spend with Channel 4 to ITV in 2008, as the fast-moving consumer goods advertiser seeks better value
press advertising to the fast-moving consumer goods sector, which it hopes will lead to a boost in
responsible for attracting advertisers from the entertainment, leisure, retail and fast-moving consumer goods ...
fast-moving consumer goods companies, building on a recent partnership with Masterfoods confectionery brand ...
fast-moving consumer goods companies, building on a recent partnership with Masterfoods' confectionery brand ...
, leisure, telecommunications and consumer goods sectors. Jeffery Merrihue, who currently leads Accenture ...