Search results for "Consumer Goods"

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AGENDA: Can Jigsaw hold together? - The decision by FMCG giants to produce joint customer titles may seem overdue but, asks Laura Mazur, is it simply diluting brand strengths in a crowded market?

26 Nov 1998 | by LAURA MAZUR

The news that three of the most famous consumer goods companies in the world have banded together...The news that three of the most famous consumer goods companies in the world have banded ...

Unilever in DM plot to cross-sell brands

15 Apr 2005

Unilever is planning to launch a significant direct marketing initiative that will see the consumer

P&G centralises European database to build CRM

30 Oct 2003 | by Claire Billings,

LONDON - Consumer goods giant Procter & Gamble is to centralise its consumer database across 16

FIELD MARKETING: Stranger at the gate - Sectors such as the computing and utilities industries are beginning to appreciate what field marketing can do for them. David Murphy reports

04 Jun 1998 | by DAVID MURPHY

In the world of fast-moving consumer goods, field marketing is well established as an important...In the world of fast-moving consumer goods, field marketing is well established as an important ...

Sam Howroyd: Behind the rise in FMCG online spend

05 Nov 2012 | by Sam Howroyd

Fast moving consumer goods are becoming a major driver of online advertising spend on the up, this

DIRECT BRIEFS: Direct-mail inspired purchases rocket in value

28 Nov 2002

Direct Mail Information Service has revealed direct mail-inspired consumer goods purchases have

NEW MEDIA: Briefs

27 Apr 2000 | by BEN ROSIER

handle media and The Media Foundry will develop a communications strategy. The guides cover consumer...handle media and The Media Foundry will develop a communications strategy. The guides cover consumer ...

IDM runs one-day 'Data for Profit' workshop

10 Aug 2004 | by Staff,

consumer goods sectors sharing their success in implementing profitable database marketing strategies ...

RSA Direct unveils affuent and VIP travellers details

06 Oct 2005 | by by Ben Bold

over 30. "This list is ideal for publishers, consumer goods, charities, mail order and financial ...

Panasonic looks to IPT Direct to drive database

17 Aug 2004 | by Staff,

high-end consumer goods. Panasonic will follow up with an email marketing campaign. Recipients will be ...

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