COI prepares for cuts by Conservatives
13 Oct 2009 | by Gemma Charles
LONDON - COI chief executive Mark Lund is gearing up to make radical spending cuts in line with the Conservative Party's Whitehall efficiency agenda.
LONDON - The Tories are using Match.com to get digital ads, championing their pledge to reverse Labour's plans to increase National Insurance, in front of people in the exact salary band their pledge affects.
LONDON - COI chief executive Mark Lund is gearing up to make radical spending cuts in line with the Conservative Party's Whitehall efficiency agenda.
LONDON - Product placement rules could be relaxed under a future Conservative government.
David Cameron, approaching the end of his first 12 months as Tory leader, would have got a boost from a poll in last weekend's Mail on Sunday .
LONDON - A mailing to Conservative Party members goes live this week to raise funds to help David Cameron get to Number 10.
The Tories are to concentrate their general election poster campaign on key marginal seats, in a marked switch from previous elections.
'Tactically clever but strategically weak' was how Alastair Campbell described the Tories' NHS stunt - or 'the war of Margaret's shoulder' as it has become known. That is high praise indeed, but only confirms the widely held belief in Labour circles that Campbell is no election strategist.
LONDON - The Conservative Party is to put the internet at the heart of its advertising activity as it seeks to update its image and establish itself as the political party for the 21st century.
LONDON - The Conservative Party pledged to cut the government's £160m-a-year advertising budget as part of a 'war on waste' announced at its annual conference in Blackpool this week.
LONDON - The Conservative Party has named Nick Wood, the former the political editor at The Express as its new head of news and media.