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Helen Edwards on Branding: Big Society or the big so what

you get. Hence the big idea that probably cost the Conservatives a clean election win was conceived ...

Richard Exon: In marketing terms, modern politics is a category in decline

vision that defines the category in their favour. Thatcher did it when she made the Conservatives stand ...

Helen Edwards on Branding: Consumers are bad losers

Thatcher's Conservatives in 1979. Whether we really need all these spring bank holidays butted up ...

Opinion: The Marketing Society Forum - Should brands help the government by handing over their customer data?

implications and public perceptions. When in opposition, the Conservatives described plans for the national ...

 

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