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News Analysis: Going after a generation's 'x'

07 Dec 2005 | by David Tiltman

generation has little interest in being switched on. It is not just the Conservatives who have ground to ...

Election 2005: Precision election

21 Apr 2005 | by by Bill Britt

months of 2005, the Conservatives spent £501,000 on sending out more than 800,000 pieces of direct mail ...

Parties hike direct spend to target floating vote

13 Apr 2005 | by Bill Britt

Labour and the Conservatives are on track to spend record amounts on direct marketing to target the

Political parties hike direct spend to target floating vote

12 Apr 2005 | by by Bill Britt

LONDON - Labour and the Conservatives are on track to spend record amounts on direct marketing to

Tories to use doordrop for fundraiser

13 Feb 2003 | by Mark Kleinman,

doordrop to households across the UK that fit the profile of the Conservatives' existing membership base ...

Tories hire marketing chief to regain core votes

09 Oct 2002 | by Mark Kleinman,

the Tories' supporter base. News of the appointment comes in the same week as the Conservatives ...

DMA chief slams parties' data use

15 Mar 2001 | by MARK KLEINMAN

general election. Calling on Labour and the Conservatives to get their house in order , Lloyd said ...

AGENDA: Tories adopt the direct approach - Direct marketing has become the buzzword for the Conservative Party as it attempts to boost membership and donations for its dwindling funds. Danny Rogers reports

15 Oct 1998 | by DANNY ROGERS

encouraged the Conservatives to bring in external databases to garner support. Just before the last ...

Tories recruit for database push

08 Oct 1998 | by DANNY ROGERS

new unit will exploit the Conservatives database, secured from the party s many voluntary ...

DIRECT MARKETING TOP 80: Agencies - Displays of cultural diversity/New users of direct marketing would do well to be aware of the wide range of techniques offered by today’s DM agencies, writes Ken Gofton

12 Mar 1998 | by KEN GOFTON

mass marketing, but one consumer at a time. I hope we have leapfrogged the conservatives and ...

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