Mars Confectionery eschews sunshine and beaches in favour of an exotic jungle in its new pounds 3m...Mars Confectionery eschews sunshine and beaches in favour of an exotic jungle in its new pounds ...
As the industry speculates on Trebor Bassett s poor sales performance, the company s response has been to poach CCSB s vice-president of sales and marketing, Kevin White, to take on the remit of sales and marketing at board level - the first time the confectioner has ever employed someone in such a...
McVitie s is throwing down the gauntlet to number-one confectionery brand Kit Kat by launching a...McVitie s is throwing down the gauntlet to number-one confectionery brand Kit Kat by launching a ...
Confectionery company Hosta Meltis is relaunching its New Berry Fruits brand with a package...Confectionery company Hosta Meltis is relaunching its New Berry Fruits brand with a package ...
Nestle has appointed an insider as marketing director for its UK confectionery arm to recover...Nestle has appointed an insider as marketing director for its UK confectionery arm to recover ...
Mars Confectionery, traditionally known for its conservative attitude to media buying, is testing...Mars Confectionery, traditionally known for its conservative attitude to media buying, is ...
Mars Confectionery has been hit by the loss of a seventh senior marketer in six months with the...Mars Confectionery has been hit by the loss of a seventh senior marketer in six months with the ...
Mars Confectionery, which last week shocked sugary sentimentalists by announcing that its Opal...Mars Confectionery, which last week shocked sugary sentimentalists by announcing that its Opal ...
A South African confectionery company is planning a pounds 1.5 million advertising assault on the...A South African confectionery company is planning a pounds 1.5 million advertising assault on ...
Julian Ingram is giving up control of BBDO s pounds 25 million Mars pan-European confectionery...Julian Ingram is giving up control of BBDO s pounds 25 million Mars pan-European confectionery ...
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