to remove filtersMedia: Double Standards - Giving up a life of luxury to 'make a difference'
19 Oct 2007
biggest project you've worked on so far? The relaunch of Fox's Confectionery. At its heart is a ...
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Brand Barometer - New Mars ad rings bells with consumers
18 Mar 2008 | by Sundip Chahal
make up most of the confectionery market, and so they replaced the old slogan with the supposedly more ...
Close-Up: Live Issue - Ambient mines new vein of credibility
28 Sep 2007
's smallest ad campaign, for the launch of the Natural Confectionery Company in the UK. The campaign was ...
Media Analysis: The dangers of overexposure
23 May 2007
, by launching and marketing the product itself. Justine Cather, founder of confectionery company ...
Sales promotion leagues
05 Oct 2005 | by David Tiltman
, which has recently completed an on-pack promotion for Ferrero confectionery brand Kinder. Managing ...
POP: In-store incentives
27 Jul 2005
award in the confectionery category at POPAI Globalshop in Las Vegas this year, based on its aesthetic ...
Media Analysis: Public Health Report - Broadcasters fear ad interference
24 Nov 2004
illustrated by the fact that ITV made £105m from food, confectionery and soft-drink advertising in the first ...
News Analysis: Nestle gambles on low-carb craze
03 Jun 2004
The confectionery giant believes Atkins-style dieters will pay a premium for a low-carb Kit Kat...were some morsels of good news for Nestle UK's confectionery marketers. The report recommends that ...
News Analysis: Camelot embarks on a PR mission
26 Mar 2004
Comic Relief's success with chocolate brands: 'Britain rules the world in confectionery, and they are ...
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