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Power 100 Marketers of 2009: 1-50

spending four years in marketing at Mars Confectionery and Coca-Cola. After stints at Dixons and Matalan he ...

Vote now for Marketer of the year poll 2009

from Cadbury. Almost two years on from the now iconic 'Gorilla' campaign, the confectionery brand has ...

Fairtrade becomes mainstream with Cadbury initiative

Fairtrade Foundation-certification. Under the deal announced last week, the UK's top-selling confectionery ...

Follow the Orange brick road

As with the confectionery sector, telecoms is an area that often provides some of the most ...

Cadbury ad raises eyebrows

The confectionery maker is causing a buzz with its enigmatic campaign featuring two children....A revolution is taking place in the world of confectionery advertising. Where once chocolate ads ...

Close-Up: The real reason why Cadbury has chosen SSF

confectionery brand," she confirms. "Everything else will be over at Saatchis, including Creme Egg, Flake and ...

Close-Up: 24 hours with ... Tom Gibson, Saatchi & Saatchi London

neighbour. Debate whether the Natural Confectionery ads are brilliant or not. 2.30pm Another catch-up with ...

Sector Insight: Cereal bars

1,730,686 0 2,566,380 5 Nestl 670,449 500,145 1,123,574 2,294,168 6 Mars Confectionery ...

Sector Insight: Chocolate

Value sales of chocolate confectionery are estimated to have risen more than 11% from 2003 to 2007 ...

Brand Barometer - Cadbury is looking for a runway success

However, confectionery brand's follow-up ad fails to create the buzz of the iconic drumming gorilla...., and a complete lack of connection to chocolate or confectionery of any sort. The new ad opens ...

 

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