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Sector Insight: Cereal bars

1,730,686 0 2,566,380 5 Nestl 670,449 500,145 1,123,574 2,294,168 6 Mars Confectionery ...

Sector Insight: Chocolate

Value sales of chocolate confectionery are estimated to have risen more than 11% from 2003 to 2007 ...

Media Analysis: The dangers of overexposure

, by launching and marketing the product itself. Justine Cather, founder of confectionery company ...

Sales promotion leagues

, which has recently completed an on-pack promotion for Ferrero confectionery brand Kinder. Managing ...

POP: In-store incentives

award in the confectionery category at POPAI Globalshop in Las Vegas this year, based on its aesthetic ...

Media Analysis: Public Health Report - Broadcasters fear ad interference

illustrated by the fact that ITV made £105m from food, confectionery and soft-drink advertising in the first ...

News Analysis: Nestle gambles on low-carb craze

The confectionery giant believes Atkins-style dieters will pay a premium for a low-carb Kit Kat...were some morsels of good news for Nestle UK's confectionery marketers. The report recommends that ...

 

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