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Weapon7 boosts firepower as the AMV big guns roll in

Confectionery Company and Ubisoft, and it has been recognised for its innovation and creativity, including ...

When it's crunch-time, this client trusts his gut

brand-builders at heart." During a 17-year rise through the ranks at the confectionery giant, which included a ...

Adwatch (8 June): Top 20 recall - Oreo gets tongues wagging

biscuit and confectionery. Even giant brands like McDonald's are looking to get in on the action by ...

Brand Health Check: Thorntons

confectionery. This is a chance to future-proof in the light of social trends and looming regulatory ...

The history of advertising 14 - Cadbury's Coronation Street idents

allowed the name of the confectionery and drinks giant to appear with the opening and closing credits, and ...

Change4Life woos brands' promotions

, crisps, confectionery, cakes and biscuits. ...

Gender marketing: Eyeing up the opposite sex

insight and gap in the market. Confectionery appears to many as a female-dominated category, so why not ...

Kids NPD hit by ad rules

, sugar confectionery and ready-meal sectors that are liable to fail the FSA's 'nutrient profiling model ...

The death of the brand website?

that exist in the push toward social media, Hodge cites the example of confectionery brand Skittles ...

Time to sweet-talk the UK

. After all, US confectionery companies are hardly flavour of the month on this side of the Atlantic as ...

 

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