Search results for "Confectionery"

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MARKETING MIX: Brand manager of the week - Sharon Rudd, Munchsters

28 Nov 2002

? I'm a chocoholic, so it would have to be any confectionery brand. Preferably with loads of chocolate ...

The new mass medium

28 Nov 2002 | by MediaWeek

market and 50% of confectionery. In many respects, the retail industry's experience in terms of ...

Publicis set to win £30m Cadbury business

27 Nov 2002 | by Staff

business across Europe, including Masterfoods' confectionery. The business includes the Crispy Crunch ...

BBH to create press and TV European ad strategy for Mentos

22 Nov 2002 | by GLEN MUTEL

Bartle Bogle Hegarty has won the pan-European business for the confectionery brand Mentos...confectionery brands on the continent. Perfetti van Melle, the owner of Mentos, already works with BBH on ...

CAMPAIGNS: Consumer PR - Competition builds Haribo brand image

15 Nov 2002 | by MAJA PAWINSKA

's leading manufacturers of confectionery. Although the company is the market leader in Germany, France ...

Ptarmigan handed brief to deliver Rolo comms push

08 Nov 2002 | by ANDY ALLEN

Ptarmigan will spearhead a push to relaunch the confectionery as 'wicked, mischievous and playful ...

MARKET RESEARCH: In search of insight

08 Nov 2002 | by LOUELLA MILES

INSIGHT Before BT, I worked in the confectionery industry. There, market research was a precise science ...

 

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