Search results for "Confectionery"

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Ladbrokes: although based on a strong strategy, the ad is cliched and potentially irritating

12 Sep 2012 | by Neil Dawson, executive creative director, BETC London

( ) Mars confectionery Abbott Mead Vickers BBDO/ ZenithOptimedia 42 4 -2 ...

On the Campaign Couch ... with JB

14 Jun 2012

Tudors or all there is to know about the twist-wrapped confectionery market. It requires diligence. Some ...

Should certain types of brands be prohibited from sponsoring sport? The Marketing Society Forum

25 Apr 2012

many food companies make a range of products from healthy to confectionery. The McDonald's menu of ...

Helen Edwards: The good and bad of Cadbury's brand association tendencies

21 Mar 2012 | by Helen Edwards, PPA, Business columnist of the year

confectionery shelves and biscuit aisles. The first will be familiar to rail users. You're languishing in the ...

Editor's comment: Nokia shows the future of retro

15 Nov 2011 | by Noelle McElhatton

2012 . Sweet memories of childhood and confectionery: it all works. What about mobile phones, though ...

Opinion: The Marketing Society Forum - Do 'excellence' marketers undermine those with budgetary control?

23 Jun 2010 | by Staff

marketers responsible for all brands across the company's confectionery, food and drinks portfolios.

Alan Mitchell on Branding: Look behind the message

31 Mar 2010 | by Alan Mitchell

- Launched as Chocolate Crisp in 1935 by York confectionery firm Rowntree, the Kit Kat name was added in 1937 ...

Brand manager of the week: Gerry Walker, Brand and sales director, Redfoot

13 Jan 2010

? Sales rep for Cadbury Confectionery. - How did you get your first job? I persuaded the sales trainer ...

Marketing Mole: Name that brand

17 Nov 2009

This Nestle-owned confectionery brand is sold under the Galak brand in most European countries

Mark Kleinman on marketing and the City: Cadbury's perfect recipe

06 Oct 2009 | by Mark Kleinman

footprint that makes it the most coveted of the available' global confectionery manufacturers, with a ...

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