Search results for "Computers"

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MARKETING MIX - That was the week that was

16 Dec 1999 | by STEPHEN CHANDLER, an account director a

15 years ago: Demand is outstripping supply of Sinclair Computers in the run-up to Christmas, with

Briefs

16 Dec 1999 | by ANNE-MARIE CRAWFORD

cap was positioned in front of the computers....a branded cap was positioned in front of the computers. Barclays has been forced to ...

200 for 2000: Top 20 Field marketing agencies - Growing business of field marketing - Field marketing may be a small sector but despite moves toward a greater reliance on technology, face-to-face contact is becoming a sought-after technique

25 Nov 1999 | by KEN GOFTON

computers rarely get the most out of their machines because they have no one to show them ...

DIRECT: Dell’s pounds 30m European DM task goes to WWAV

21 Oct 1999 | by PAUL WHITFIELD

to the UK for the pitch. Dell overtook Compaq Computers this year to become the UK s biggest ...

FIELD MARKETING: Home callers get new perspective - Doorstep marketing is changing its methods and its image. James Curtis reports on developments

14 Oct 1999 | by JAMES CURTIS

Tesco diversify into new areas, such as selling computers and TVs. Somerfield, which is ...

CAREERS: Movers

23 Sep 1999

Computers. Mike Rush has been appointed marketing manager for Centerprise International ...

MARKET RESEARCH: Seeking the truth about real loyalty - Identifying the secret of brand loyalty requires true skill, writes Robert McLuhan

23 Sep 1999 | by ROBERT MCLUHAN

Loyalty is viewed differently for high-tech products like computers. Markets fragment more and ...

FIELD MARKETING LEAGUE TABLES 1999 TOP 28: Technology tamed - Laptops and hand-held devices have changed field marketing’s image, but data on its own will not impress today’s savvy client

02 Sep 1999 | by ANDY FRY

, including CPM, Brann Ellert, FMCG and Aspen, have been deploying laptops and hand-held computers, both ...

FIELD MARKETING LEAGUE TABLES 1999 TOP 28: Home call activity is on the increase - The door-to-door technique has been successfully revitalised by professional, disciplined agents

02 Sep 1999 | by ANDY FRY

computers. We have five years experience of that. We have seen the mistakes you can make, and learned ...

FIELD MARKETING LEAGUE TABLES 1999 TOP 28: Feeling the force of field marketing - Field marketers are celebrating another year of expansion. Ken Gofton outlines top performers and their battle plans for Europe

02 Sep 1999 | by KEN GOFTON

interesting with the growth of home computers and the internet. The company has now announced a ...

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