Search results for "Computers"

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AGENDA: Can Jigsaw hold together? - The decision by FMCG giants to produce joint customer titles may seem overdue but, asks Laura Mazur, is it simply diluting brand strengths in a crowded market?

of producing buying guides on a range of products and services such as computers ...

CAMPAIGN REPORT ON NEW MEDIA: Brand vehicle versus DM tool - Is the internet best used to increase brand recognition, or as a direct marketing tool to consumers? Karen Yates reports on two different responses to website technology

showcase for hardware. Cars, computers, camera equipment - they re all there, bombarding consumers with ...

DIRECT MARKETING: TEACHING TELEPHONE MANNERS - Jade Garrett discovers how companies can help their staff make the most of a vital first contact - a voice on the end of the telephone

. Next on the agenda was a look at the computers where the customer s data is input. We were taken ...

FIELD MARKETING TOP 25 1998: Sponsor’s statement - The value of information

hand-held computers for data collection for some time, but this year CPM has worked with Advanced ...

Goldfish Guides go national

: domestic appliances, cars, computers, home entertainment and finance. They aim to arm consumers ...

FIELD MARKETING TOP 25 1998: Door to door - Knocking on the door

knowledge. There are surveys showing that people only use 10% of the capability of their computers ...

MARKET RESEARCH LEAGUE TABLES: The magic of mystery - Mystery shopping is an area of research offering valuable insights for clients

are being superceded by hand-held computers. Reports collected today will be modemed this evening ...

STOP PRESS

Nichols. Dentsu-owned TSSR s clients include Dell Computers, Casio and Aquascutum. Dr Helmut ...

MARKETING FOCUS: Utilities on the warpath - Deregulation has set off an explosion of marketing activity in the gas and electricity sectors, as new suppliers scramble for a piece of the action. Laura Mazur reports

, the technology means computers could stay hooked up to the Internet all the time and end the need to ...

FIELD MARKETING: Street credibility - Field marketing has long suffered from a poor image but new technology is transforming the discipline and giving it more kudos

version of Microsoft s Windows operating system for PCs that works on hand-held computers, has opened ...

 

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