to remove filtersDelaney shuns merger for buyout
24 Sep 1999 | by JOHN TYLEE
, with the likelihood that Unisys computers and Hilton International hotels will follow it ...
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CAMPAIGN REPORT ON EUROPEAN MEDIA: Paperboys, papergirls - As newspapers struggle to retain their sales, publishers are working hard to attract young readers. Report by Karen Yates
24 Sep 1999 | by KAREN YATES
are on a diet so rich in computers and TV that leafing through the Sunday papers or poring over the...are on a diet so rich in computers and TV that leafing through the Sunday papers or poring over the ...
MEDIA: Times launches pounds 35m schools software offer
23 Sep 1999 | by ANNE-MARIE CRAWFORD
Times Newspapers is launching its biggest promotion to date by teaming up with Time Computers in a...Times Newspapers is launching its biggest promotion to date by teaming up with Time Computers in ...
OPINION: Dangers lurk for Coca-Cola’s link to kids in school
23 Sep 1999 | by LAURA MAZUR
When Tesco launched its Computers for Schools initiative a few years ago, it was hailed as a...When Tesco launched its Computers for Schools initiative a few years ago, it was hailed as a ...
MARKETING MIX: That was the week that was
23 Sep 1999
campaign to coincide with the launch of its first desktop computers; Allied Breweries becomes the first...ad campaign to coincide with the launch of its first desktop computers; Allied Breweries becomes ...
CAREERS: Movers
23 Sep 1999
Computers. Mike Rush has been appointed marketing manager for Centerprise International ...
Briefs
23 Sep 1999 | by DANNY ROGERS
pounds 10.5m worth of computer equipment through its 1999 Computers for Schools scheme. Since the start ...
Why CEOs should be a brand’s best friend: From Michael Eisner to Richard Branson to Bill Gates, the world’s top CEOs know their brand is their company’s most strategic asset, while the correlation between a customer-focused, market
23 Sep 1999 | by CRAIG SMITH
entrenched corporate culture that was over-dependent on sales of mainframe and desk-top computers ...
MARKET RESEARCH: Seeking the truth about real loyalty - Identifying the secret of brand loyalty requires true skill, writes Robert McLuhan
23 Sep 1999 | by ROBERT MCLUHAN
Loyalty is viewed differently for high-tech products like computers. Markets fragment more and ...
MEDIA: Red appoints O’Regan
21 Sep 1999 | by RAYMOND SNODDY
, Guess Jeans outdoor business and AJP Business Computers....Show, Guess Jeans outdoor business and AJP Business Computers. ...
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