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World CallNet sets up TV ad sales operation

06 Dec 1999 | by RACHEL MINTER

. First, it s very simple to use with no prior knowledge of computers. Second, it will be a ...

MARKETING MIX: That was the week that was

02 Dec 1999 | by CONOR DIGNAM

computers into ten of its stores in a pre-Christmas trial; Bass launches a pounds 6m campaign to ...

100 Marketing Moments: The 20th century saw the birth of modern marketing, Jane Bainbridge charts some historic landmarks through the decades

02 Dec 1999 | by JANE BAINBRIDGE

- IBM chooses Microsoft to write the operating system for its new computers and the modern PC era ...

FOCUS HI-TECH PR: Hardware gets the soft touch - IT is reaching into the consumer consciousness through media which would previously have been out of the question

26 Nov 1999 | by STEPHANIE FRANCE

include Hewlett-Packard and Stratus Computers, says getting coverage in the technical pages is now just ...

ME AND MY HERO: PART 2 MEDIA - Six media figures name their heroes of the millennium

26 Nov 1999 | by ELEANOR TRICKETT

communication. Think of it - no radio, no television, no satellite, no computers, no phones, no newspapers and ...

WHAT’S HOT AND WHAT’S NOT: Craft skills are now firmly at the heart of the ad making process. Jane Austin and Gavin Boyter talk to some leading edge practitioners about the good, bad and over-used

26 Nov 1999 | by JANE AUSTIN and GAVIN BOYTER

, especially in the use of computers to trace and paint. The computer is now the central tool of the ...

200 for 2000: Top 20 Market Research Agencies - Research sector takes world view - The demand for an international perspective and the rising costs of research are fuelling consolidation in this sector, to benefit from the economies of scale and global re

25 Nov 1999 | by KEN GOFTON

internet users who have agreed to have software installed on their computers, tracking which web sites ...

200 for 2000: Top 20 Field marketing agencies - Growing business of field marketing - Field marketing may be a small sector but despite moves toward a greater reliance on technology, face-to-face contact is becoming a sought-after technique

25 Nov 1999 | by KEN GOFTON

computers rarely get the most out of their machines because they have no one to show them ...

EDITORIAL: Champion ads for kids by all means, but do it with tact

18 Nov 1999 | by CONOR DIGNAM, Editor

both the businesses and brands involved, and, more importantly, the schools - through new computers ...

OPINION: Marketing Society - Marketing has to be marriage of old and new

18 Nov 1999 | by PETER MITCHELL

characteristic is that 99% will be wrong. Remember IBM s Thomas Watson, predicting world demand for computers ...

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