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CAMPAIGN INTERACTIVE: BEHIND THE HYPE/INTERNET PRODUCTS - Net gizmos in danger of pushing users beyond endurance. Website users are prey to hype when it comes to Net add-ons. Simon Waldman unpicks myth from reality

12 Dec 1997 | by SIMON WALDMAN, the Guardian’s dep

can run on all computers and will allow you to do almost anything on a Website. The reality A ...

POINT OF PURCHASE: The point of high returns - Where is the best place to catch a consumer swamped by ad messages and by too much choice? David Sumner-Smith gives the low-down on point of purchase

11 Dec 1997 | by DAVID SUMNER-SMITH

- unless there is an added benefit in terms of coupons or similar. Computers operate on a ...

Royal Mail sets sights on e-mail

04 Dec 1997 | by LISA CAMPBELL

the service will include people without computers who will have their e-mail forwarded to the ...

THE APG CREATIVE PLANNING AWARDS 1997: NEW PRINT CAMPAIGN

28 Nov 1997

Gold Winner: Compaq computers Agency: Bates Dorland Planner: Vicki Holgate Creative...Gold Winner: Compaq computers Agency: Bates Dorland Planner: Vicki Holgate Creative ...

MEDIA HEADLINER: Don’t worry about the launch of Magic, Emap TV chief says - Vincent Monsey says this is only the start of greater things, Claire Beale writes

28 Nov 1997 | by CLAIRE BEALE

, convergence will see computers, the Internet and hundreds of TV channels coming together, then you begin to ...

Dorlands introduces Mr Energizer

21 Nov 1997 | by JOHN TYLEE

appliances such as palmtop computers, remote-controlled toys and digital cameras. Dorlands drafted ...

Advertising & Promotion: Marketing: art or science? - Two senior and respected industry figures have challenged presumptions that knowledge plus science inevitably equals successful business practice Danny Rogers reports.

20 Nov 1997 | by DANNY ROGERS

computers second....our computers second. Then this week, at the Marketing Society conference, George Bull ...

Media: My encyclopedia is dead, long live my shiny CD-ROM

20 Nov 1997 | by RAYMOND SNODDY

Comte, the French philosopher, but nothing under C for computers. Instead, volume six helpfully...Comte, the French philosopher, but nothing under C for computers. Instead, volume six helpfully ...

Goldfish offers shopping guides

20 Nov 1997 | by MIKE HEWITT

including cars, computers, home entertainment and motor bikes. ...

Relationship Marketing & Marketin 97: Profile - Steven Doig/Understanding a customer’s business is vital for a company which operates in a crowded marketplace and must calculate profits weekly Louella Miles talks to Steven Doig, group market

20 Nov 1997 | by LOUELLA MILES

market. Doig started in retail management with John Lewis Group, moved into computers with ...

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