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AOL launches marketing campaign for HuffPo UK launch

communications and marketing at AOL, said: "The Huffington Post has pioneered a new way for people to connect ...

Daniele Tranchini becomes chief executive of Publicis Italy

Telef nica s global communications. Previously, he was chief global sales and marketing officer ...

Maxus names Snowdon as worldwide marketing director

In her new role, Snowdon will oversee all Maxus branding, marketing and communications efforts ...

Close-Up: Can ISBA model connect agencies and advertisers?

Industry figures reflect on the ISBA president's blueprint for more successful communications....for creating great effective communications, Hunter set out the issues that need to be addressed. Is ...

Media Forum: Does Indy package add up?

Experience Communications (who worked on The Indy account), says he remains a fan. He concludes: "The paper ...

Close-Up: Are clients leading the way on digital?

their place is within an evolving communications landscape. "The fact is that the economic situation ...

On the Campaign Couch ... with JB

, including doing the brand's advertising and marketing communications? A: The dominant characteristic of ...

Creativity and the art of collaboration

even one. And surely there's more to marketing communications than gag writing? But his point is that ...

Close-Up: Why Sony isn't after another 'balls'

brand advocates". And Moore thinks the Sony approach to communications could itself offer a blueprint ...

Close-Up: Rethinking advertising's consumption economy

communications industries are many. What's wrong with an economy based on consumption? How do we develop ideas ...

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