Search results for "Comms"

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Joanne Looby, Diageo

29 Apr 2013

. Now, consumers have much more control they can opt out from your brand comms, which at a basic level ...

Integration demands effort from everyone

03 Dec 2012 | by Sally Laurie, Dr Kathleen Mortimer, Northampton Business School

comms is 'not a sexy thing to work on', but it is critical if all those touchpoints are going to work ...

Winners and losers: Marketing's Digital Agency Leagues 2012

31 Oct 2012 | by Kim Benjamin

rely on specialist digital agencies. This was because, traditionally, comms departments were split into ...

Arif Durrani: Sports marketing specialists cash in on London 2012

20 Sep 2012 | by Arif Durrani

, broader ideas that draw on comms budgets' Someone else enjoying an Olympic boost is Steve Martin, chief ...

Revolution: Hyper-personalisation - Up close and very personal

06 Sep 2012 | by Adam Woods

innovation, you are going to want to do social; if you are in customer relations or internal comms or ...

Why PRs are gatecrashing the marketing party

03 Aug 2012 | by Suzy Bashford

has to be in sync with internal comms, which has to be in sync with digital, which has to be in sync ...

Industry view: Will Opening Ceremony boost Britain's appeal abroad?

03 Aug 2012 | by Ed Owen

, head of comms, Visit Britain "We nailed it. Already we are seeing reactions, and they are ...

Lord Coe misheard Nike question, claims London 2012 comms chief

20 Jul 2012 | by John Reynolds and Matthew Chapman

The London 2012 Olympic's communications chief today (20 July) claimed Seb Coe misheard the question, after the London 2012 chairman appeared confused as to whether the public would be allowed to wear Nike trainers at Olympic venues.

Brand Health Check: Homebase

04 Jul 2012 | by Kim Benjamin

2008, Homebase has spent 140m on comms and B Q 170m. Yet B Q's revenue and profit growth has ...

Revolution: July 2012 features list

04 Jun 2012 | by Kim Benjamin

comms team or direct to the CEO? Revolution goes behind closed doors at some of the top 10 Social ...

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