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Combining ads, digital and PR is what brands demand

acquisitions. So the big challenge for ad agencies is to integrate this comms expertise and nous with their ...

Raising the game for BT Sport

requires), homepage takeovers, social content, national press dominations, radio, stadium comms, club ...

Never mind big data, what we need in media is data that speaks the same language

and that this "is hampering its usefulness. Stakeholders for each comms channel are concentrating on ...

Can Vine be a viable creative channel?

creativity." Social media head Allan Blair, strategy director (comms and head of social ...

Human touch helps banking sector rebuild

s desire to add a human, relatable face to its comms. This approach shows no sign of slowing ...

What adland must learn from the Thatcher furore

success. Her death last week is a stark reminder of how outstanding comms can play a central role in ...

Hipperson brings data nous to ZenithOptimedia

themselves over comms planning a decade ago, the newly merged ZenithOptimedia, under the chief executive ...

The World's Leading Independent Agencies 2013: DaDeDo

between the various disciplines in the comms industry blurring, such as in branding, PR, advertising and ...

The new imperative for great consumer insight

s say that there are just two kinds of good comms. One drives desire, the other harvests that desire ...

School Reports 2013: Brothers and Sisters

. Brothers and Sisters Type of agency Advertising, digital, comms planning Company ...

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