TfL's Chris Macleod on marketing's battle against Olympic gridlock
03 Feb 2012 | by Gemma Charles
, directorships (2003-2007) Head of mktg comms, rising to marketing director, TfL (2007 to present ...
work together to develop a solution. On the client side, frequently comms, brand and direct departments ...
, directorships (2003-2007) Head of mktg comms, rising to marketing director, TfL (2007 to present ...
comms and richly informed targeting. From an annual contact plan dictated by a sales calendar to a ...
177 Litman live 2148 178 Dot comms 2148 ...
often than not, internal comms seems to be treated as an exercise in ticking boxes. The driving ...
comms planning. With Rob's appointment, we can have this approach plugged directly into all our thinking." ...
and the TV stations. Controlling the comms meant controlling the agenda. Until digital came along ...
to campaigns and comms, agencies build their reputations on creativity, clients can be confident of ...
, while Goodstuff works on the comms planning business. Pizza Express has used a number of partnership ...
Express, with Goodstuff overseeing comms planning and media management. Pizza Express has used a number ...