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STOP PRESS: HP foods cuts short C&W contract

14 Feb 1997 | by LEXIE GODDARD

HP Foods has cut short its work with PR agency Cohn and Wolfe - hired last year to promote HP...HP Foods has cut short its work with PR agency Cohn and Wolfe - hired last year to promote HP and Daddies sauces. HP is understood to have slashed the budgets for all below-the-line work including design and direct marketing agencies as part of a major shake-up of its marketing department. ...

PR EUROPE: MILAN: C&W to revamp vintage Carpene

07 Feb 1997 | by JOHN-PIERRE JOYCE

Wine producer Carpene has hired Cohn and Wolfe to assist with an image revamp. The family...Wine producer Carpene has hired Cohn and Wolfe to assist with an image revamp. The family-owned company - which is best known for producing Veneto Prosecco - has redesigned its label and wants to appeal to a broader ranger of consumers. Cohn and Wolfe will also handle Carpene s public relations ...

 

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