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Global drinks firm Diageo signs up Edelman for corporate comms

28 Oct 2009 | by Kate Magee

PRWeek's newly crowned Agency of the Year won the account after a three-way shoot-out against Hill Knowlton and Portland. The pitch process was revealed in PRWeek last month (11 September). Edelman's appointment ends Cohn Wolfe's hold on the account. The agency will support Diageo's corporate team ...

String of senior PROs depart Cohn & Wolfe without new jobs to go to

07 Oct 2009 | by Matt Cartmell

Cohn & Wolfe has lost its consumer director in the latest of a string of senior resignations.

PR industry poised to take ownership of product placement if Government backs it

12 Sep 2009 | by Kate Magee

are measured against real financial criteria,' he said. Cohn Wolfe regional dir ector Mark Cater felt ...

Diageo global PR brief up for grabs after team restructure

09 Sep 2009 | by Kate Magee

Cohn & Wolfe on alert as drinks giant contacts agencies to pitch for revamped PR brief....Drinks giant Diageo is looking to overhaul its global corporate PR arrangements as it plans to save millions of pounds over the next year. The drinks firm currently retains Cohn Wolfe ... Rubicon, Ketchum and the six-and-a-half-year incumbent Cohn Wolfe were among those contacted by Diageo ...

Review sees British Airways slash global comms spend

08 Jul 2009 | by Arun Sudhaman

. Cohn Wolfe has overseen the Northern Europe account for the past decade, but loses out as a result ... that BA had asked agencies to reduce the current 2m PR budget by at least 20 per cent. Cohn Wolfe ... . In addition to Cohn Wolfe, the pitch included Pacific region incumbent Grayling and MS L. BA PR manager ...

The Combined Heat and Power Association hires Tom Fern as comms manager

23 Jun 2009 | by Gemma O'Reilly

The trade association has hired Fern in the newly-created role, which he joins from his position as senior account manager at Cohn Wolfe. Fern's role will be to protect and enhance the reputation of the CHPA and its members among stakeholders. This will in large part involve communication ...

 

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